What is offline conversion tracking?

Form fills and calls are only half the story. I connect your CRM to Google Ads and GA4 via offline conversion imports, so closed deals and real revenue (not just leads) feed back into your ad platforms for better bidding and reporting.

The idea is simple: capture the ad click ID when a lead arrives, keep it with the lead in your CRM, and send it back to the ad platform when the lead becomes a real customer. Smart Bidding then optimises for revenue instead of raw enquiries. Pick your CRM below for the full setup.

ServiceM8 to Google Ads

For trades and field service businesses: send Work Orders and invoiced jobs back to Google Ads with the original click ID.

Read the guide

GoHighLevel to Google Ads and Meta

For agencies, clinics and service businesses: send bookings and won opportunities from GHL workflows to Google Ads and the Meta Conversions API.

Read the guide

Also working with: HubSpot, Zoho CRM, Odoo, Salesforce, GoHighLevel, Pipedrive, Monday CRM, Freshsales.

Using a different CRM?

The same pattern works for HubSpot, Zoho, Pipedrive, Salesforce and others. Tell me what you use.

Get in touch