Rifat Mia
Tracking Expert — I Fix Broken Analytics
Trusted to find and fix broken tracking, then build it right — Google Tag Manager, GA4, and Google Ads conversion setups that capture every lead and sale accurately, so you can finally trust your numbers.
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Pixel & Conversion Trackers
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Analytics Platforms
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CRM Integrations
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Website Platforms
About
Tracking and ads that actually tell you what’s working.
I specialize in Google Tag Manager and GA4 implementation, plus pixel tracking across every major platform — Meta Pixel, Reddit Pixel, Snapchat Pixel, Quora Pixel, and ChatGPT Pixel — backed by Conversion API and server-side tracking, so every click, signup, and sale is measured correctly before you spend a single dollar optimizing based on it.
Core skills
Analytics & Reporting
- Google Analytics 4
- Mixpanel Analytics
- Web Analytics
- Data Analytics
- Marketing Analytics
- Google Analytics Report
- Attribution
Tagging & Tracking Setup
- Google Tag Manager
- Tag Manager Setup
- Tracking Tags Installation
- Analytics & Tracking Setup
- Tracking Goals Setup
- Web Analytics Bug Fix
- Data Layer
- Consent Mode v2
- Server-Side Tracking
- VPS Custom Server-Side Deploy
Pixels & Conversion
- Meta Pixel
- Reddit Pixel
- Snapchat Pixel
- Quora Pixel
- ChatGPT Pixel
- Tracking Pixel
- Pixel Setup & Optimization
- Ecommerce Purchase Tracking
- Conversion Rate Optimization
- Google Ads Conversion Tracking
- Google Ads Enhanced Conversion Tracking
- Conversion API (CAPI)
- Lead Tracking
Platforms & Tools
Analytics Platforms
Skill coverage by category
Number of tools/skills listed above, by category.
Tools & platforms I work with
Google Tag Manager
Google Ads
Google Analytics 4
Meta Pixel
Reddit Pixel
Snapchat Pixel
Quora Pixel
Mixpanel
Hotjar
HubSpot
Similarweb
Simple Analytics
Zoho CRM
Odoo
WordPress
Shopify
Wix
Webflow
WooCommerce
SallaOffline Conversions
Offline Conversion Tracking
Form fills and calls are only half the story. I connect your CRM to Google Ads and GA4 via offline conversion imports, so closed deals and real revenue — not just leads — feed back into your ad platforms for better bidding and reporting.
Overview
How closed-deal data travels from your CRM into the ad platforms
Step by step
Offline purchase made
A deal closes in your CRM, on a call, or in person — not on your site.
Webhook triggered
Your CRM fires a webhook the moment the deal status changes.
Server-side GTM container
The event is received and processed in your server-side container.
Matched to a click ID
Data is reconciled with the original click/session identifier.
Sent to ad platforms
Enhanced Conversions and CAPI push it to Google, Meta, and Microsoft Ads.
CRM integrations
Services
Where I can help
Google Ads Management
Campaign setup, optimization, and ongoing management to lower cost-per-acquisition and scale ad spend profitably.
GA4 Setup & Migration
Clean GA4 implementation from scratch or migration from Universal Analytics, with events mapped to real business goals.
Google Tag Manager
GTM container setup, tag/trigger/variable architecture, and QA so every event fires accurately, every time.
Conversion Tracking
End-to-end conversion tracking across Google Ads, GA4, and server-side tagging — no more guessing what's working.
Ecommerce Tracking
Enhanced ecommerce and purchase-funnel tracking for Shopify, WooCommerce, and custom stacks.
Analytics Reporting
Clear dashboards and reporting that turn raw data into decisions your team can actually act on.
Testimonials
What clients say
Real 5-star reviews from Upwork clients.
Rifat took conversion tracking and GTM completely off my plate, overhauled what we had, and set us up for omni-channel marketing. He's been proactive on calls, productive when set loose, and he's a genuine expert. I got my time back thanks to him.
Jonathan Engle
Head of Marketing, Startup Science
“Hiring Rifat Mia was one of the best calls we've made. His approach is comprehensive – he overhauled what we already had and set us up for success as we build out our omni-channel marketing. If you need someone who's genuinely an expert in this space, I'd recommend Rifat without hesitation.”Watch on YouTube
Extremely helpful, went the extra mile to deliver a good quality outcome. Was very proactive and went beyond the scope of the project.
Ahmed
GA4 Full Funnel Tracking Setup (Signup → Profile Completion)
This is our fourth time working with Rifat, and we've built a strong ongoing relationship with him. He has been very helpful with Google Ads monitoring and optimisation, making adjustments to our account settings and providing a clear summary of the changes we need to implement. He consistently delivers results, and his guidance is practical and easy to follow. He's also great to work with, which makes the process seamless.
Alison
Google Ads Budget Scaling & Lead Quality Audit
I had a great experience working with Rifat. Professional, ontime and knows well what he is doing. This contract has ended successful, will definitely be working with you again in the future. Thanks Rifat
Islam
Google Tag Manager, GA4 & Google Ads Integration
Working with Rifat was an outstanding experience. I came to him with a suspended Google Ads account and a Merchant Center. Rifat tackled these complex issues with incredible expertise and professionalism. Communication was clear and proactive, and they even went the extra mile to double-check the entire setup to ensure everything was perfect. I cannot recommend Rifat highly enough.
Persis
Fixing Google Ads and Google Merchant Center
This was our third time working with Rifat, and he once again delivered strong value. He spent over an hour reviewing and troubleshooting our Google Ads setup, focusing on lead generation, audience targeting, and data tracking. His advice was practical, detailed, and easy to apply. Thank you, Rifat!
Alison
Google Analytics & Google Ads Audience Setup
I look forward to working with them again in the future. Thank you for your excellent work!
Harunor
Google Ads Setup
More 5-star reviewed projects on Upwork
- Google Ads Specialist for Food Industry Business — Abdulwahab
- Shopify Google Ads Conversion Tracking Setup — Nossy
- Trigger Lead Event in GTM — Aybuke
- Google Ads Pixel Audit & Setup — Arie Malu
- Google Ads Assessment — Alison
WhatsApp
YouTube